Students at Sage Wedding Pros Business and Financial Planning Courses

SAGE Business Plans


Sometimes you need a team. #squadgoals

Join Your Tribe

SAGE Business Plans


Sometimes you need a team. #squadgoals

Join Your Tribe

Business is more fun with friends. 

I’ve seen the magic that can come from collaborating with others. Working with a small group of 4 wedding or event professionals gives you an opportunity to peer into other business owners’ best practices. What’s working for them? What can you learn from their trials and tribulations? And, I will be there to guide you along the way.

How does it work?

Every week you’ll come together with your group (and me, Michelle) to explore a piece of your business strategy. Each call will break through the 4 pillars of business planning. The 4 pillars define every aspect of how a thriving business works. You’ll have assignments between calls, and the opportunity to get and give feedback.

Sage Wedding Pros Business Planning Strategy


This program follows a 12-week group curriculum. Your time and money are valuable. Create a smarter, more structured business strategy that helps you achieve more profits.

MODULE 1: Company Vision - Strengthen Your Core Foundation . . .

  • Identify your company’s core philosophy and create a strategy to strengthen your company culture and your branding.
  • Define current challenges and identify ways to move beyond them with goals and accountability.
  • Build off of strengths. Find solutions to weaknesses.
  • What do you want to be known for?

MODULE 2: Marketing Analysis - Learn How to Stand Out . . .

  • Identify how to stand out in a saturated market
  • Identify new opportunities
  • Identify key differences and/or niche
  • Learn how to communicate those differences during a sale
  • Learn how to hone in on your ideal client

MODULE 3: Marketing Analysis - Pricing Services & Products . . .

  • Analyze your pricing structure and presentation
  • Identify stronger pricing strategies
  • Test your pricing against your market and financial goals and test it against your market and your financial goals.

MODULE 4: Marketing & Promotional Strategy - Being More Visible . . .

  • Identify ways to stand out in your market
  • Explore creative ways to market your business
  • Create a plan to attract your ideal client through social media, advertising, networking, press, and so on

MODULE 5: Operational Strategy . . .

  • Decide whether additional growth means hiring additional personnel.
  • If short-term or long-term human resource growth is an important part of your strategy, create an organizational chart to plan the structure of your business.
  • Analyze procedures for sales, production, and hiring.
  • Review legal structures, insurance options, trademarking, and other operational safeguards for your business

MODULE 6: Financial Strategy . . .

  • Learn accounting terminology and tax basics.
  • Learn how to read financial reports to make intentional decisions for your business.
  • Identify your revenue streams and analyze profitability.
  • Create expense budgets.
  • Determine a sales quota for the upcoming 12-24 months.
  • Create a cash flow plan.

Sign Up! The investment of $900 gets you:

Write your business plan with Michelle and a peer cohort of 4-6 wedding business owners
Your cohort will be selected for the diversity in experience, background, and industry segmentation. 

  • 3 month business planning program that incorporates small group coaching.
  • 6 group strategy sessions on video calls with your cohort AND Michelle. (Calls are recorded in case you miss any.)
  • Weekly assignments and feedback on your business plans that will push you to grow.
  • Sage Wedding Pros’ business downloads and templates for use in your business.

Sign up! The investment of $1200 gets you:

Everything listed above + 2 one-on-one video calls with Michelle (optional).

Our next session begins in July.

Click Here to Join Your Tribe


Business Strategy and Financial Consulting for the Wedding Industry and Events Industry




Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google