I was curious to know what the crème de la crème of wedding industry technology thinks about the future of technology in our industry. I’ve invited Trevor Wessman-Lavelle, VP of Marketing & Sales for Aisle Planner, to share his insight. Trevor did not disappoint… he has a lot to say on the topic. (Thanks Trevor!)
OK – we can all agree that technology isn’t the highlight topic our community jumps at the chance to talk about. Moving as fast as it does and as overwhelmingly powerful – and sometimes, personal – as it is, it’s a daunting subject. It’s impact, however, to our lives and the opportunities (or, the implications) it presents to your businesses are huge. Love it or hate it, your survival as a wedding pro depends on it, and here are three reasons why from a tech company devoted to building a solution for weddings and special events pros so powerful to be a part of every event, every day, everywhere.
Evolution is Undeniable
No matter what you believe to be true when it comes to the matter of existence, the evolution of technology is indisputable. Gordon Moore, founder of Fairchild Semiconductor and former CEO of Intel wrote a white paper in 1965 in which he predicted that the number of components in every integrated circuit in a computer processor would double every year. This would translate to an equal doubling of speed and memory, which would then equate to a doubling of delivery and consumption of information. Every year! This means that every year, hundreds, if not thousands, of technology advancements and, subsequently, enhancements are made to our lives. From the endorphin-rush creation of every app notification on our smartphones, to the parking assist feature in our cars, we see it and feel it in our personal lives every day. Likewise, it’s touching everything your business is or should be doing to be efficient and successful, too. Technology provides the platform to market your business, manage your sales funnel, and keep your books in order, to name just a few aspects. It will continue to evolve and change the way we do business, sometimes forcibly. To keep up partners and your clients, or stay ahead of your competitors, your business must adopt and adapt to the new and everchanging norms of doing business driven by technology.
“Siri, find my wedding pro.”
Put your own consumer lenses on for a minute. It doesn’t take long before you realize that we all – consumers and businesses alike – live in a 24/7/365 digital world. In our paths to purchase products and services, we expect our digital experience all the way through to the transaction to be seamless, intuitive, efficient, and personalized. To provide some perspective, consider the behemoth yet consumer experience-driven Ecommerce platform that is Amazon. More than 197M people shopped on Amazon in 2018. That’s more than the population of Russia! And, itowns 49% of the US Ecommerce market, which is more than Apple, eBay, and Walmart combined. Technology is the most important resource you and your current and future customers are using to find what they want and need for their lives. With every new technology innovation that changes our lives personally, the expectations your leads and clients have of their experiences online with you are mirrored, from first impression to last email. Just like our Google searches, Siri and Alexa inquiries, and Amazon purchases, your future customers are moving fast and want information when and where they are, engaging interactions (read, to be heard, not simply listened to), and to feel like partners in the process.
Survival of the (Tech) Fittest
Running a successful business, no matter the industry, requires you, the business owner, to work on your business as much as you do in it. Nearly half of Gen Zers are considered to be “digital natives”, switched on and interacting with technology more than 10 hours a day. As your customers’ tech savvy increases, so should your investment of time and energy into finding, adopting, and implementing the tech tools that help you to meet both their expectations and your business objectives.