4 Quick Branding Rules
We have spent the last several weeks discussing branding. Before we close out our branding month I think it’s important to talk about the importance of investing in your brand. So many people see design as a huge expense. I think most designers are open to discussing budgets of all sizes. Designers want to help you create a marketing and brand strategy for the long-term of your company. Often this means developing a branding strategy over time. The most important thing to remember is the value that branding identity can bring to your business. A company with strong brand identity has a much greater competitive advantage over one who has weak branding.
You Can’t Judge a Book by its Cover…
But People Do
You may do exceptional work. You may actually be the best at what you do and you may do it better than anyone in your market. But, if you branding doesn’t represent this, then you’ll lose a lot of potential business.
Keep in mind…
- Your website, business card, and printed material are often the first interface that a potential client has with your business. You have a few quick seconds to make a good impression.
- Your brand is not a logo. Think deep about what your business is to you (the owner), your customers, and your employees.
- Your branding needs to represent the soul of your business: your mission statement, your target market, your niche, your company values.
- Good branding need not cost of fortune and making the investment up front will give you years of returns. Be smart about your branding in the beginning and you’ll have less corrections and revisions to do as your company grows.