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Business Strategy for
EVENT Professionals

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Everything you need to know to run the business side of events

Michelle Loretta - Business and Financial Consultant for Event Professionals

SAGE WEDDING PROS FOUNDER

MICHELLE LORETTA

I’ve heard it from so many entrepreneurs! You love your business, but…

You’re not where you’d like to be financially. You’re flying by the seat of your pants. Having consistency and stability sure would be nice.

Any of that sound familiar? You’re in luck! I’m Michelle Loretta and I love these sorts of challenges. Math, money, finances, business strategy… these are ALL my JAM. 

I help business owners just like you build companies that are completely sustainable, financially and operationally. 

You’re not alone! Let’s work together to make your business thrive.

I’ve heard it from so many entrepreneurs! You love your business, but…

SAGE WEDDING PROS FOUNDER

MICHELLE LORETTA

Michelle Loretta - Business and Financial Consultant for Event Professionals

I’ve heard it from so many entrepreneurs! You love your business, but…

You’re not where you’d like to be financially. You’re flying by the seat of your pants. Having consistency and stability sure would be nice.

Any of that sound familiar? You’re in luck! I’m Michelle Loretta and I love these sorts of challenges. Math, money, finances, business strategy… these are ALL my JAM. 

I help business owners just like you build companies that are completely sustainable, financially and operationally. 

You’re not alone! Let’s work together to make your business thrive.

WHERE SHALL WE BEGIN?

No matter where you are in your business, we’ve got your back.

BUSINESS COACHING

1-on-1 business planning & strategy consulting with Michelle to grow your business or get it back on track

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FINANCIAL COACHING

Financial organization & strategy consulting to achieve your money goals and increase your profits

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ONLINE COURSES

Take control of your finances & bookkeeping with these easy to understand accounting & quickbooks classes

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TOOLKITS & WORKBOOKS

Our in-depth downloadable tools help you hire, train & manage your team and tackle your business goals

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JUMP START YOUR PROFITS

Download my FREE Quick-n-Easy Business Plan!

This one page worksheet is designed for you to write a super-simple business plan, today. 

LET’S GET SOCIAL – JOIN THE CONVERSATION ON INSTAGRAM!

@sageweddingpros

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“When I look back on my nearly 6 years in business and think about the major stepping stones that got me to where I am today, working with Michelle is #1. Michelle is brilliant, an endless well of “why didn’t I think of that” grand ideas, patient and generous with her expertise, and just such a joy to work with. My time with her totally reframed how I think about money in my business. The tools she taught me are still seen in my everyday work, including the most jaw-dropping cash flow spreadsheet you’ve ever seen.”

Laura Huston | Heather Nash Photography
Laura Huston | Heather Nash Photography

“I heard Michelle speak at a conference and was flabbergasted at her straightforward, strategic approach to business. It felt like a whole new world had opened up and for the first time, business felt like a game that I could win, rather than a shot in the dark. Hiring Michelle felt like talking to an old friend, but one that understood my industry. Through her business planning program, I emerged with a clear mission statement, values, and a plan to navigate a move and launch the second location of my business.”

Mary Ellen LaFreniere | Steelcut Flower Co
Mary Ellen LaFreniere | Steelcut Flower Co

“Working with Michelle was one of the best investments I’ve made for my company to date. What I appreciated most was her efficiency and her knowledge. At the end of our sessions, I was able to walk away with a tangible product which has been an amazing guide years later.”

Roxanne Bellamy | Roxanne Bellamy Events
Roxanne Bellamy | Roxanne Bellamy Events

“Working with Michelle gave me the concrete tools that I really wanted to envision the future of my business. Together, we created the scaffolding needed to be able to tackle step by step goals in order to get my business where I wanted it to be. She helped me understand my financials, my P&L, and my balance sheet, and more importantly helped me forecast my cash flow into the future. Michelle is an incredible support and wealth of knowledge. She has been and continues to be an integral part of my success.”

Marisa Vrooman | Orpha Events
Marisa Vrooman | Orpha Events

“Working with Michelle transformed my business as I moved from being a simple wedding officiant to managing an agency that delivers more complete elopement experiences. In the year after working with her, I exceeded all of my sales and cash flow goals thanks to implementing the systems and strategies we developed together during our consulting sessions. I was able to do that while even taking an entire month off this summer! I highly recommend working with her if you want to bring your business to the next level.”

Tracy Brisson | Savannah Custom Weddings & Elopements
Tracy Brisson | Savannah Custom Weddings & Elopements

“Michelle is my sanity keeper, accountability buddy, business therapist and so much more. Spending money on your business can be terrifying, especially when your finances are tight, but working with Michelle is the best decision I’ve ever made. We have now been working together for 2 years and it has been worth every penny and more. Do this!”

Lilli Wright | Mimosa Floral Design Studio
Lilli Wright | Mimosa Floral Design Studio

“When I look back on my nearly 6 years in business and think about the major stepping stones that got me to where I am today, working with Michelle is #1. Michelle is brilliant, an endless well of “why didn’t I think of that” grand ideas, patient and generous with her expertise, and just such a joy to work with. My time with her totally reframed how I think about money in my business. The tools she taught me are still seen in my everyday work, including the most jaw-dropping cash flow spreadsheet you’ve ever seen.”

Laura Huston | Heather Nash Photography
Laura Huston | Heather Nash Photography

“I heard Michelle speak at a conference and was flabbergasted at her straightforward, strategic approach to business. It felt like a whole new world had opened up and for the first time, business felt like a game that I could win, rather than a shot in the dark. Hiring Michelle felt like talking to an old friend, but one that understood my industry. Through her business planning program, I emerged with a clear mission statement, values, and a plan to navigate a move and launch the second location of my business.”

Mary Ellen LaFreniere | Steelcut Flower Co
Mary Ellen LaFreniere | Steelcut Flower Co

“Working with Michelle was one of the best investments I’ve made for my company to date. What I appreciated most was her efficiency and her knowledge. At the end of our sessions, I was able to walk away with a tangible product which has been an amazing guide years later.”

Roxanne Bellamy | Roxanne Bellamy Events
Roxanne Bellamy | Roxanne Bellamy Events

“Working with Michelle gave me the concrete tools that I really wanted to envision the future of my business. Together, we created the scaffolding needed to be able to tackle step by step goals in order to get my business where I wanted it to be. She helped me understand my financials, my P&L, and my balance sheet, and more importantly helped me forecast my cash flow into the future. Michelle is an incredible support and wealth of knowledge. She has been and continues to be an integral part of my success.”

Marisa Vrooman | Orpha Events
Marisa Vrooman | Orpha Events

“Working with Michelle transformed my business as I moved from being a simple wedding officiant to managing an agency that delivers more complete elopement experiences. In the year after working with her, I exceeded all of my sales and cash flow goals thanks to implementing the systems and strategies we developed together during our consulting sessions. I was able to do that while even taking an entire month off this summer! I highly recommend working with her if you want to bring your business to the next level.”

Tracy Brisson | Savannah Custom Weddings & Elopements
Tracy Brisson | Savannah Custom Weddings & Elopements

“Michelle is my sanity keeper, accountability buddy, business therapist and so much more. Spending money on your business can be terrifying, especially when your finances are tight, but working with Michelle is the best decision I’ve ever made. We have now been working together for 2 years and it has been worth every penny and more. Do this!”

Lilli Wright | Mimosa Floral Design Studio
Lilli Wright | Mimosa Floral Design Studio

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Business Strategy and Financial Consulting for the Wedding Industry and Events Industry

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