This week, we have been discussing the impact of the Royal Wedding on your business. We’ve talked about the timing of the trends, whether or not the trends are a match for your business, and what your client wants from the royal wedding trends. BUT – what if you, your business, and your client do not want anything to do with the royal wedding? Sure – we’ll see these trends pervade the industry and weddings throughout this decade. But, what if it makes no sense for your business OR you want to go in a totally different direction?
INNOVATE AWAY, I SAY!
Not everyone will incorporate the royal wedding trends into their wedding business. For every innovator we see follow the royal path, we will see another innovator create their own path.
Here’s an example based in the industry’s recent history…
In the last few years we have seen some incredibly creative innovations that wove the trend of the rustic styled wedding. But, there have also been some fantastic innovations in the opposite styling with an emerging trend of weddings designed with an Indian influence. They both have importance in defining the trends of our industry. They each individually appeal to a very different type of business and client.
You really can go anywhere you want…
While there is no doubt that royal wedding fever has come… this doesn’t mean that your business needs to be defined by it. Like we discussed on Wednesday, you need to look back to your core ideology and see what is the best fit for your business in terms of what trends you take on, which you turn away from… and more exciting: which trends YOU define.
I want to know what you think… will you incorporate royal wedding trends in your business? Or, do you have plans to innovate upon something else?