Do you turn down the wrong client? I’m not talking about the crazy client… the one with “red flags”. (I hope you know to turn those down already.) I’m talking about the client that just isn’t a good fit. I’m talking about the client who is going to require that you do work out of your realm, out of your specialty, out of your style or aesthetic. This is the client that you don’t want any photos of their event associated with your business.
Do you turn down those people? You should.
I know. You’ve got to feed your family. But, here’s the thing…
When you work with the wrong client your business suffers in these ways:
- Doing work you don’t enjoy doing
- Doing work that is likely substandard
- Detracts attention from your right clients (which can lead to servicing your right clients poorly)
- Your reputation suffers from doing substandard work
- Your word-of-mouth can suffer from the poor reputation
… and – simply – you will likely give off negative energy that comes with being annoyed from working on an event your not excited about.
When people start to turn away the wrong client, it can be scary. The first thought is that business is being lost. But, here’s the thing… when you turn away bad business, good business is attracted to you. If you focus ONLY on the clients that you want to work with and are able to service them to your max potential, you’ll begin to attract that client more often than the others. You will become better known for doing amazing work. And, you’ll love the work you do.
What are your thoughts on this? Have you turned away a client who wasn’t a good fit? Share in a comment below.