Announcing Be Sage Conference Speaker: Ron Dawson, Dare Dreamer Media Inc.

I’m thrilled to share our newest speaker with you! Ron Dawson of Dare Dreamer Media Inc. will be speaking on new media marketing. How can you be using online media to better market your business? Ever wondered if you could earn additional income from a podcast, webseries, or other online content? We know that the wedding entrepreneur’s business is constantly evolving. Ron shares how there are opportunities for experience wedding pros to diversify revenue streams by utilizing media opportunities.

RonDawsonHere is a little more about Ron…

Ron is an award-winning filmmaker, new media producer, content marketer, speaker, coach, and author. He has created successful new media and content marketing campaigns for such companies Apple, Adobe, WPPI & Pictage. He writes about the art & business of being a professional creative at DareDreamerMag.com and is also a contributing writer to Professional Photographer Magazine. After successfully producing two prior podcasts, he’s launching a new podcast network at DareDreamer.fm.

A little-known fact about Ron: he used to be a professional swing dancer… kind of.

These are 5 things that you will learn at Be Sage Conference from Ron:

  1. How to determine the right kind of content to produce for your audience.
  2. How to use a transmedia marketing strategy to communicate to your audience.
  3. How to monetize your content and platform (beyond simple sponsorships).
  4. How to be an “executive producer” of engaging original content when you lack the technical skills.
  5. How to leverage the platform you already have to find sponsors and collaborators.

We feel pretty strongly about partnering with companies and individuals that mirror and augment our own core values. Here are 3 of Ron’s core values:

  • Integrity
  • Creativity
  • Courage

We’ll see you this November in Dallas!

BE SMART. BE BRIGHT. BE SAGE.

Registration is open for Be Sage Conference.

Announcing Be Sage Conference Speaker: Kelly Marie Thompson, Fleur Inc.

Our strategy with Be Sage Conference is pretty straight-forward: We create a list of questions that experienced wedding pros tend to have time and time again. One of the things we see as a struggle in the wedding industry is the challenge of growing a team that adequately reflects the founder’s creativity, skill, talent, and artistry.

KellyMarie_P_2013_0020When you bring on staff people to join your company, can they replicate the work you do?

We’ve invited the talented Kelly Marie Thompson to share how she’s been able to do this at her flower shop in Chicago. She is incredible at creating a culture within her team. And, we love how she has built systems and operations that her team can replicate, which are fundamental to managing the volume of sales at her Logan Square shop.

Here is a little more about Kelly Marie…

Kelly Marie Thompson has headed Fleur Inc since 2002. What began as a bucket flower shop has since turned into a bustling storefront boutique offering floral designs, deliveries and gifts, including as many American made lines as possible. The boutique has won a number awards including Chicago’s Best from both The Reader and Newcity Magazine. She and her work have been featured in many print magazines including Town and Country, Vogue, The Knot, CS Brides and The Knot Chicago, as well as online blogs including Martha Stewart Weddings, Style Me Pretty, Elizabeth Anne Designs and Ruffled to name a few.

Creating beautiful floral designs for couples across Chicagoland, Wisconsin, Indiana and Michigan has been her focus the last few years, as well as offering design classes, pop ups and collaborating with colleagues on tutorials and styled shoots. Kelly Marie’s style has been described as “Organic & windswept, giving the illusion that floral design is effortless” and “Always elegant, but with a unexpected element that is sure to delight”. Her dream is to write a book on floral design, create her own line of floral design tools and one day open a wedding venue. She refers to her life as “boutique-ing and flowering!”

She currently lives in Chicago in a small home overlooking pine trees and a great view of the sky with her husband and their two cats. They spend their free time cooking, antiquing around the midwest and laughing together, celebrating the simple things in life.

These are 5 things that you will learn at Be Sage Conference:

  1. How to grow your team
  2. Introducing systems to assist with growing pains
  3. How to manage and administer new tasks
  4. Teaching your art form
  5. Tips on keeping your team motivated throughout the growth

We feel pretty strongly about partnering with companies and individuals that mirror and augment our own core values. Here are 3 of Kelly Marie’s core values:

  • A commitment to a positive workspace for the team and guests of Fleur.
  • An efficient and motivated atmosphere.
  • Encouraging creativity and maintaining an inspiring space for guests to visit, and staff to learn from.

We’ll see you this November in Dallas!

BE SMART. BE BRIGHT. BE SAGE.

Registration is open for Be Sage Conference.

 

 

Announcing Be Sage Conference Speaker: Ashley Feinstein Gerstley, Knowing Your Worth

Our strategy with Be Sage Conference is pretty straight-forward. We create a list of questions that experienced wedding pros come to us with. In my financial strategy consulting that I do with wedding pros, a HUGE weak-spot I see is that of NO retirement strategy in place.

I’m talking 401k/IRA/Roth/pension… whatever you call it… basically saving money so that you don’t have to work at age 100. (This is a personal finance topic. So, I don’t get to advise people on this. BUT – I still want people to set themselves up for success.) And – this is why we are inviting Ashley Feinstein Gerstley of Knowing Your Worth (aka “The Fiscal Femme”) to talk about retiring in style at Be Sage Conference.

Here’s a little bit about The Fiscal Femme:

Ashley Feinstein

Ashley Feinstein Gerstley founded Knowing Your Worth where she works as a certified money coach. Ashley demystifies the world of personal finance and money for her clients whether they are creating a financial plan, negotiating compensation or paying down student loans.

She offers one-on-one coaching, workshops, a 30 Day Money Cleanse and Savvy Investor course. Ashley and her work have been featured on Real Simple, NBC News, Forbes, Yahoo Finance, DailyWorth, Learnvest, Levo League and GoGirl Finance, among others as well as her own blog, the Fiscal Femme. Ashley worked in the financial services industry for more than five years: first as an investment banker and more recently in corporate finance. She graduated with a bachelor’s in finance from the Wharton School at the University of Pennsylvania.

These are 5 things that you will learn at Be Sage Conference:

  1. How to find the money to invest for your retirement
  2. How to set up the right retirement structure for you and your business
  3. How to avoid key pitfalls when it comes to retirement planning and investing
  4. How to figure out how much is enough
  5. How to set up retirement planning to be automatic and as easy and painless as possible

We feel pretty strongly about partnering with companies and individuals that mirror and augment our own core values. Here are 3 of Ashley’s core values:

  • Freedom
  • Harmony
  • Happiness

We’ll see you this November in Dallas!

BE SMART. BE BRIGHT. BE SAGE.

Registration is open for Be Sage Conference.

 

Sage Innovators – Follow Along on Instagram (#sageinnovator)

Image-1We have been featuring our favorite Sage Innovators this month on Instagram. We are so excited about this! These are people that are rocking the industry and doing some cool, different things. These are people that inspire us, wow us, and change the way that we participate in the wedding industry.

Follow along with us with our hashtag: #sageinnovators at https://instagram.com/sageweddingpros/.

FUN!

 

Cuyana to Host ‘Think & Drink’ Mixer at The Simple Plan San Francisco

The Simple Plan workshop is not only a great opportunity to strategize on business, but also a chance to network with like-minded and smart business owners. Our workshops include a networking mixer, the “Think & Drink”, on the first night.

shot_01_048The San Francisco workshop will be graciously hosted by Cuyana, a women’s fashion brand specializing in beautiful apparel and accessories, designed with a classic, modern aesthetic.We just love the company’s philosophy of “fewer, better things”. This nicely aligns with our own “keep it simple” ideology. (And… pssssst…. The accessories are actually perfect for bridesmaids gifting.) Goods are made with the highest quality materials and crafted to last a lifetime.

Attendees of The Simple Plan are invited to a happy hour bevvies at their Union Square showroom. (AND – there will be presents! And complimentary monogramming! 

The mixer is only open to people who have registered for The Simple Plan workshop. (Sign up now. There are only 3 spots left.)