Announcing Be Sage Conference Speaker: Ashley Feinstein Gerstley, Knowing Your Worth

Our strategy with Be Sage Conference is pretty straight-forward. We create a list of questions that experienced wedding pros come to us with. In my financial strategy consulting that I do with wedding pros, a HUGE weak-spot I see is that of NO retirement strategy in place.

I’m talking 401k/IRA/Roth/pension… whatever you call it… basically saving money so that you don’t have to work at age 100. (This is a personal finance topic. So, I don’t get to advise people on this. BUT – I still want people to set themselves up for success.) And – this is why we are inviting Ashley Feinstein Gerstley of Knowing Your Worth (aka “The Fiscal Femme”) to talk about retiring in style at Be Sage Conference.

Here’s a little bit about The Fiscal Femme:

Ashley Feinstein

Ashley Feinstein Gerstley founded Knowing Your Worth where she works as a certified money coach. Ashley demystifies the world of personal finance and money for her clients whether they are creating a financial plan, negotiating compensation or paying down student loans.

She offers one-on-one coaching, workshops, a 30 Day Money Cleanse and Savvy Investor course. Ashley and her work have been featured on Real Simple, NBC News, Forbes, Yahoo Finance, DailyWorth, Learnvest, Levo League and GoGirl Finance, among others as well as her own blog, the Fiscal Femme. Ashley worked in the financial services industry for more than five years: first as an investment banker and more recently in corporate finance. She graduated with a bachelor’s in finance from the Wharton School at the University of Pennsylvania.

These are 5 things that you will learn at Be Sage Conference:

  1. How to find the money to invest for your retirement
  2. How to set up the right retirement structure for you and your business
  3. How to avoid key pitfalls when it comes to retirement planning and investing
  4. How to figure out how much is enough
  5. How to set up retirement planning to be automatic and as easy and painless as possible

We feel pretty strongly about partnering with companies and individuals that mirror and augment our own core values. Here are 3 of Ashley’s core values:

  • Freedom
  • Harmony
  • Happiness

We’ll see you this November in Dallas!


Registration is open for Be Sage Conference.


Sage Innovators – Follow Along on Instagram (#sageinnovator)

Image-1We have been featuring our favorite Sage Innovators this month on Instagram. We are so excited about this! These are people that are rocking the industry and doing some cool, different things. These are people that inspire us, wow us, and change the way that we participate in the wedding industry.

Follow along with us with our hashtag: #sageinnovators at



Cuyana to Host ‘Think & Drink’ Mixer at The Simple Plan San Francisco

The Simple Plan workshop is not only a great opportunity to strategize on business, but also a chance to network with like-minded and smart business owners. Our workshops include a networking mixer, the “Think & Drink”, on the first night.

shot_01_048The San Francisco workshop will be graciously hosted by Cuyana, a women’s fashion brand specializing in beautiful apparel and accessories, designed with a classic, modern aesthetic.We just love the company’s philosophy of “fewer, better things”. This nicely aligns with our own “keep it simple” ideology. (And… pssssst…. The accessories are actually perfect for bridesmaids gifting.) Goods are made with the highest quality materials and crafted to last a lifetime.

Attendees of The Simple Plan are invited to a happy hour bevvies at their Union Square showroom. (AND – there will be presents! And complimentary monogramming! 

The mixer is only open to people who have registered for The Simple Plan workshop. (Sign up now. There are only 3 spots left.)

Announcing Be Sage Conference Panelist: Michelle Edgemont

We are excited to announce a panel that we are assembling for Be Sage Conference! Our panel discussion will address a critical question we continuously hear from experienced wedding professionals:

How can I diversify my income?

Finding ways to diversify income for the wedding professional can be incredibly beneficial to a small business’s financial stability. You should consider finding additional revenue streams for any of the following reasons:

  • cushioning the seasonality of your income
  • creating a more stable (predictable) source of income
  • creating passive income streams
  • diversifying your energy and attention
  • spreading your eggs into a few baskets 😉

MichelleEdgemontWe introduce our first panelist to you: Michelle Edgemont!

Michelle is a New York event designer with an unconventional, modern style. She is a trained textile designer and not many people realize that in addition to the gorgeous weddings that she styles, she has ongoing contracts with HGTV for styling photo shoots. This introduces additional income that diversifies the way she makes money. We want Michelle to share her smarts with you and teach you how to go about doing the same for your business.

Here are 5 things that you’ll learn from Michelle:

  1. How to diversify your revenue streams
  2. How to partner with big brands and smaller companies
  3. How to intentionally balance your workload throughout the year running a seasonal business
  4. How to be a blog contributor
  5. How to create revenue streams that use your talents

We feel pretty strongly about partnering with companies and individuals that mirror and augment our own core values. Here are 3 of Michelle’s core values:

  • Work smart
  • Be kind
  • Family comes first

We’ll see you this November 1-3 in Dallas!


Registration is open for Be Sage Conference.


Announcing: The Simple Plan Workshop – Chicago, June 16-17

Join us for easy-peasy business planning in Chicago this June 16-17, 2015!


We love doing workshops in Chicago! It’s no lie. The Midwest communities are friendly and collaborative. And, Chicago is just lovely in the summer. Make a trip out of it: see the Art Institute, catch a baseball game at Wrigley Field, go shopping on the Mile. (The Chicago workshops sell out fast, so don’t hesitate.)

The Simple Plan is our 2-day workshop where we guide wedding pros through the writing of their business plans. (You will walk out of the workshop with a written plan in hand.) Our goal is to give you a solid foundation for success in:

– your business’s over-arching vision
– your marketing strategy
– your operational strategy
– your financial strategy

Business planning is goal-setting at its best… for wedding pros, at every stage of their business. (Goal-setting never ends.)

The Simple Plan Workshop
Easy-peasy Business Planning
June 16-17, 2015
Rick Aguilar Studios 

Learn more and register for the workshop by clicking here.

A BIG BIG thank you to our gracious host and sponsor, Rick Aguilar. Rick is wonderful!


We will also be in San Francisco May 18-19 and DC July 6-17 in 2015, if those cities are more convenient. (Make sure to check out Be Sage Conference if you already have your goals for the next couple years and are looking for education on how to take your business to the next level.)

Watch this lovely little video to see us in action at The Simple Plan.