Do you have a social media policy for your staff? If they’re an employee of your company, they may be instagramming, facebooking, tweeting, snapchatting, texting, and whatsapping images of your events. This could be awesome if it’s done with your company’s branding and marketing strategy in mind. OR, it could be detrimental if there has been no guidance given to them about what is not appropriate.
How do you create a social media policy for employees? We have a few thoughts on this…
- You should have an employee policy handbook. (We talked about this here and provided a template for purchase here.) An employee handbook is a guide of company rules, protocols, and standards. It goes beyond just the social media policy… discussing everything from how to dress, how to deal with conflict, vacation/sick policy, and so on.
- If you already have an employee handbook in place, you’ll want to add a social media section. You’ll want to describe:
- What is the employee allowed to put onto social media?
- Does the employee need approval before each post?
- How should the employee talk about the company on social media?
- Are there any branding elements that need to be portrayed on social media? (eg: all images are shot in natural daylight against a light background)
- Who owns the images? (If the employee leaves the company, you’ll want to make sure they aren’t passing them off as their own. OR – if they had active ownership in the event, maybe it’s fair to have them own the images with an explanation that it was work they did for your company.)
- How should the employee refer to the event? (“My wedding”, “The Company’s wedding”, “This wedding we all did as a team”?)
Keep in mind – these guidelines are for EMPLOYEES, not contractors. A contractor does not work for you. They work for themselves. You have less control over what a contractor shares online. HOWEVER, you can safeguard your business by ensuring that your contract with your contractor (yes – you need a contract) has terms for brand representation.
What are your thoughts on this? Do you have any good or bad stories to share on this topic? Share in a comment below.
Need more help with hiring, training, managing? Do you need help with interns, contractors, and employees? Make sure to check out our human resources toolbox: The People Plan.