I Know You’re Busy, But You Need to Stay Visible

What are you doing today to ensure that you have sales 12 months from now?

You may be intensely busy managing a gazillion needs for your clients. But if you aren’t planting the seeds today, you won’t have flowers (SALES!) 12 months from now. You may be SO FULL with clients right now that you can’t imagine that your well could dry up. BUT – it’s critical that you remain visible.

If you aren’t attending at least one networking mixer each month, your wedding vendor colleagues will assume you’re too busy and don’t need the business. If you aren’t SEEN, you are invisible. The VISIBLE person is the one who gets the referral. If your business is dependent on word-of-mouth referrals from your vendor colleagues, you need to continue finding ways to mix with them.

During busy season, months can go by before you realize that you haven’t attended any networking events. Don’t let this happen. Schedule out specific networking events you want to attend every quarter. (Put a reminder on your calendar to ensure that you get these scheduled out.)

What are your thoughts? How do you remain visible in your wedding community in the height of your busy seasons?

Thursday Therapy – Tucson

We are thrilled to be launching Thursday Therapy in Tucson, Arizona, in partnership with Kim McFate, owner of Simply Elegant Events. (Thursday Thursday is our nationwide networking events.) Kim is such a great connector that we are excited to watch her connect wedding pros with one another in a calm, casual, fun environment. Join Kim at the launch this April 23!

Here’s a little more about Kim, her business, and her thoughts on networking in our industry…

www.pureinart.com © Pure in Art PhotographyWhat do you do?

Simply Elegant Events is a full service wedding and event planning company in Tucson. We primarily cover Southern Arizona and we will travel outside of the area for destination events. We have been in business for 5 years and absolutely love working with our clients to create and execute their vision and surpass their expectations. We aren’t just about weddings. We handle corporate, fund raisers, galas,holiday parties and much more. 

We have a great team that is dedicated to providing the highest level of service and expertise to our clients. We are advocates for our clients and we work with our other wedding partners as a team at our events.

Tell us about the wedding industry in Tucson.

The Tucson wedding industry has grown vastly over the last decade; we are comprised of local vendors that have been in the business for over 20 years to newly trained professionals offering services to Brides and Grooms with any budget. The average wedding planned in Tucson costs around $24,000. The couples getting married in Tucson are diverse in their culture, faith, and style. Tucson has begun to host a larger number of destination weddings over the past few years. People desire the picturesque backdrop of rolling mountains highlighted by fierce sunsets. And who isn’t a sucker for a stunning saguaro? The couples who choose to marry in Tucson almost always have some tie to the city whether they met while attending the University of Arizona or if the Bride’s family resides her, chances are so do many of her relatives. Many people leave Tucson only to return to raise their families here or eventually retire in this small-town, big city we call home.

Why do you want to become a host for Thursday Therapy?

I’m so excited to be able to bring Thursday Therapy to Tucson because it creates a place for wedding and event professionals to go to relax, have fun, mix and mingle with others and just network. You never have to worry about missing something because you arrive late or need to leave early. You get to come and stay as long as you like

Why should people come to Thursday Therapy?

It is a great way to meet and learn about other wedding professionals, their businesses, develop new relationships and be able to simply network in a fun, relaxing environment.

What is one piece of advice for those new to networking?

I remember the first few times I was so nervous to go and network. Bring a friend with you that is a wedding professional as a “buddy” and be ready to share your story with others. People want to hear about what you do, but most importantly, just have fun with it.

Thanks Kim!

Meet our Thursday Therapy Hosts for Phoenix

We are thrilled to be partnered with 3 outstanding businesses in the Phoenix area for Thursday Therapy. We love the energy and vibe that Cammie, Devin, Jacob, and Kate bring to networking. We hope that you’ll join them for meeting and mingling. Check out their next event on June 5th!


Cammie Dubina - Plan Simplicity Events

Cammie Dubina – Plan Simplicity Events

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Devin Berko & Jake Burke - Something New Media

Devin Berko & Jake Burke – Something New Media

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Kate DeLong - Preserve Your Flowers

Kate DeLong – Preserve Your Flowers


Kate shared with us her thoughts on networking…

How did all of you meet? 

I attended the Phoenix Bridal Show in October 2013, where I met Cammie of Plan Simplicity Events & Devin of Something New Media. We all sorta meshed from the beginning, we were newer wedding professionals on the scene, we were ready to network & mingle. Cammie had attended a Sage Wedding Pros event not top long after where she learned about Thursday Therapy & we were all hooked from there! We love to meet wedding industry leaders and create professional relationships with other wedding professionals. It’s what makes our world go round!

Why did you want to bring Thursday Therapy to Phoenix?

We can’t wait to host a fun way to meet & connect with other wedding professionals! How many times have you attended a bridal show or other bridal related event, where you wish you could have networked more? Or felt rushed during your initial conversation with a really awesome wedding vendor? This is a fun way to jump start that networking in a relaxed environment & create lasting professional relationships.

What advice do you have for those new to networking?

One piece of advice I would give to other wedding professionals in the industry is to be confident in yourself and be prepared to sell that confidence. Stop doubting yourself! Be proud of your company, what you do, what you create, or the product you sell.

Thanks Kate! We’re excited about wedding pros gathering together for fun at Thursday Therapy Phoenix!


The “What Can I Do For You?” Question

This month will mark 7 years since I left my corporate gig to take my planning business full-time.  Often people ask me what I did when I first started out to earn people’s trust, to get my name out there, etc.  I can honestly say there is ONE question that was and still is at the core of my business and my personal philosophy as an entrepreneur – the “What Can I Do For You?” question.

Here’s how it works:  When I meet with other wedding pros, whether it’s a colleague who has been in business for 20 years or 1 month, this is my main question for them.  I don’t want to bombard them with information about myself or my business, shove business cards in their face and ask them to promote me…instead, I want to know what I can do for them.  This is a fascinating question if you’re on the receiving end because likely, not a lot of people ask this of you.  It’s typically not in our human nature to want to first ask what you can do for someone else – it’s usually the “What’s In It For Me?” question that is often at the top of one’s mind instead. (Isn’t that the worst when you’re in a meeting and the other person is only talking about themselves/their business and doesn’t ask you a single question?)  So, when you ask someone what you can do for them (no strings attached), you will be a breath of fresh air.  You’ll stand out against your competitors.  You’ll be genuine in your approach.

When you ask people the “What Can I Do For You?” question, a lot of times they may respond, “Gosh, I have no idea…that’s so nice of you to offer – just spread the word about me, I guess.”  Here’s where you can shine even more – instead of just saying, “Oh, ok sounds good.” – how about instead offering suggestions…”How about I write a blog post about you and feature that new incredible product you just told me about?” – OR – “Do you need updated headshots? I’d love to offer that to you as a way for you to get to know my style and personality so you can vouch for me to potential clients”.  These are just a few of a million ways you can offer to help another colleague.

What goes around comes around.  This business is all about building relationships and trust.  And, if you start using this tactic hopefully the people you’re meeting with will pick up on it too – and it will be a contagious attitude that will spread and only help the industry as a whole.

What can I do for you today, Sage readers? :)

Meet our Thursday Therapy Hosts for the NC Triangle (Durham – Raleigh – Chapel Hill)

We are so thrilled to announce our new hosts for the North Carolina triangle region! The fabulous ladies of Bliss by Sam (BBS) will be our networking mavens in Durham, Raleigh, and Chapel Hill! These ladies have great energy. We invite you to join them for fun casual networking mixers! CHEERS!

Bliss by Sam
Samantha, LaShayla, Sarah, and Crystal

Tell us about your business… what makes your business different?

We are a wedding planning firm located in Durham, NC. Wedding professionals who work with us say that we’re different because our attention to detail is above standard and we ensure everyone (from the couple to the guests to the wedding professionals) have a great time at the wedding! We also pride ourselves on have four Lead Consultants. This means that there is always a backup in case something happens to the couple’s primary planner.

What is the wedding industry like in the NC Triangle?

About 12,000 weddings occur annually in The Triangle. The average wedding costs approximately $30K and the average number of guests is 125. The overall market value is around $181 million.

Why did you want to become hosts for Thursday Therapy in your market?

Samantha attended Thursday Therapy in Chicago and fell in love with the concept of a networking event that focused on….NETWORKING! There is nothing like this in The Triangle and the BBS girls believe this is an amazing way to connect with wedding professionals who are not associated with fee-based industry organizations.

Why should people come to Thursday Therapy?

How often do you meet someone at an event but have to cut the conversation short because a program is about to start? How many people simply can’t afford to be a part of fee-based industry organizations? Well Thursday Therapy solves both of those problems. It’s free to attend and you can chat with fellow wedding professionals for as long as you wish!

What one piece of advice do you have for other wedding pros who may be new to networking?

Practice your 2 minute elevator pitch and be prepared to say it over and over again! This will lower any anxiety you may have when introducing yourself to people you’ve never met.

We are thrilled to partner with you, ladies!