We are really excited to introduce our series for the month of December:
A New Year! A New Plan!
Over the next 3 weeks we will be helping you put together a plan for 2012. In week 1, we’ll be examining our past. In week 2, we’ll be focused on the present. And, in week 3, we’ll be building for the future. We’ll be examining our marketing, operations, and finances.
The 3 weeks will be based on elements that we teach at The Simple Plan, our business planning education for wedding pros. If you’ve done The Simple Plan – just whip it out and freshen it up! BUT never fear, if you haven’t come to the workshop or done The Exclusive with one of us, you’ll still benefit from this series. We’ll be referring to many of our previous posts so that you can catch up on anything you’ve missed in 2011.
A holiday deal for you…
Throughout these 3 weeks, we’ll be offering $100 off The Simple Plan Exclusive which is our one-to-one partnership with small business owners to help build a business plan. Simply visit The Simple Plan website to learn more about The Exclusive and enter the discount code “2012” when you enroll. This offer is only good through December 30th and space is limited to first-come-first-served.
Let’s get started!
Do an inventory of your marketing results…
Let’s think about the past year(s) and what you were able to achieve in regards to your marketing strategy. Here are some questions to get your juices flowing:
- Do you know who you are and who your customer is? Can you clearly define both?
- Does your branding reflect you, your business, and what your ideal customer is drawn to? Are your website, business cards, and promotional materials consistent in your branding identity?
- What makes your product or service different? What is the value that your company brings to its clientele? to the wedding experience?
- How good at you at communicating (and selling) the value that you bring to the client experience?
- Does your pricing appropriately reflect the value of your product or service? Is it in line with what the market demands?
- How did you promote your business? What worked and what didn’t work? What was a good investment of your time and money? What was a poor investment?
Now, make 3 columns on a sheet of paper and label them each: “Marketing Factor, Strengths, and Weaknesses”. Spend a few minutes listing strengths and weaknesses for the following marketing factors:
- Knowledge of your market – regional and national
- Knowledge of your business niche and your ideal customer
- Your sales ability and technique
- Your branding
- Your product and the value it brings to the market
- Your pricing
- Your promotional strategy
It’s easy to be hard on ourselves so don’t leave out the STRENGTHS. We focus so much on what we haven’t done in our business, but it’s important to reflect back on all the things we’ve been able to achieve.
Join us tomorrow as we take a look back on your business operations.