This is a sponsored post from Two Bright Lights. We think they’re pretty cool – and vouch for the company and their services – regardless of the fee exchanged.
So now you know why you should get published and how to make it happen, we want to give you some tips on how to narrow down the hundreds of publications on Two Bright Lights to find the right fit for you. The Two Bright Lights Publication Matching Tool can help a lot with this process. But sometimes you want to have a bit more background on a publication before you click that submit button. Follow these four steps to create your target submission list and get closer to submission success!
- Make time for some homework: We know, you already have hundreds of things on your to do list. But if you are determined to be a publishing success story, then you need to do a little bit of research. Take some time, whether it’s an hour here and there or a couple of afternoons in one week, to start looking at publications and making notes. You need to consider things like the types of work each publication features, if they have a specific style or aesthetic, etc. Think about what aspects of your work fit their vibe.
- Pay attention to social media: You know how you’re spending time scrolling through Instagram and Facebook each day? Yeah, us too. All you have to do is take a look at the social profiles of the publications that you highlighted during your preliminary research. Are there certain images that they always use when promoting their features? Don’t forget: Include those shots in your submissions. Are there colors or trends that they feature over and over again? Note to self: Include those colors or trends. Now you probably get the idea: Replicate the types of features that they publish in your own submissions.
- Make a plan and think about your expectations: Once you get the publication bug, you want to make it happen ASAP. We totally get it! Don’t start with the super exclusive publications, who many times have much slower publication cycles. Pay attention to publication frequency – the more content editors publish, the more eager they will be to receive your submission. And remember, submitting to smaller, non-exclusive publications allows you to get great exposure with more guaranteed success, all while building recognition for your brand.
- Pay attention to submission requests: A great way to make sure stay on top of this is to monitor the Two Bright Lights requests tab. It is updated on a daily basis with specific things that each publication is looking for, and we also send out a monthly email that highlights additional requests. More often than not you’ll already have an album in your account that matches exactly what an editor is looking for. And don’t forget to follow your target publications on social media as publishers post submission requests there as well!
It really pays to be smart in your submission process and make sure your albums are a perfect fit for the publications you are contacting. Take some time to go through these four step and we guarantee you’ll be wondering why you didn’t do it sooner!
About the Author:
Meghan Stolar Brown, Manager of Two Bright Lights, is passionate about helping event professionals grow their brand and leads by connecting with publishers and other creatives. She has extensive marketing and event management experience and understands the challenges and opportunities creative entrepreneurs face.