What are you doing today to ensure that you have sales 12 months from now?
You may be intensely busy managing a gazillion needs for your clients. But if you aren’t planting the seeds today, you won’t have flowers (SALES!) 12 months from now. You may be SO FULL with clients right now that you can’t imagine that your well could dry up. BUT – it’s critical that you remain visible.
If you aren’t attending at least one networking mixer each month, your wedding vendor colleagues will assume you’re too busy and don’t need the business. If you aren’t SEEN, you are invisible. The VISIBLE person is the one who gets the referral. If your business is dependent on word-of-mouth referrals from your vendor colleagues, you need to continue finding ways to mix with them.
During busy season, months can go by before you realize that you haven’t attended any networking events. Don’t let this happen. Schedule out specific networking events you want to attend every quarter. (Put a reminder on your calendar to ensure that you get these scheduled out.)
What are your thoughts? How do you remain visible in your wedding community in the height of your busy seasons?