Happy birthday to us!
Today we celebrate 7 years since the first blog post was published here.
If you don’t know our story… here it is… as told by Michelle…
I started this blog in 2009 as a way to connect with wedding professionals nationwide. To be honest, the economy sucked in 2009. As a stationery designer, I was still getting the same volume of orders, but people were cutting their guest lists. I was managing the same number of clients, for about ~70% of the income as prior years. (EVERYONE was going thru this in the late 2000s, by the way. We were all on Twitter, crying in our lattes, trying to figure it all out.)
I have always enjoyed writing and had been wanting to blog for a while. As they say: write what you know. Prior to my experience in the wedding industry, I had a strong background in accounting, finance, sales, and marketing. AND so, that is what I began to write about.
The goal? Reach out to wedding professionals nationwide in order to expand my client reach with my stationery business. I wanted more wedding couples through the power of online networking.
It became apparent in a few months that this blog had legs of its own. It also became apparent that there were only so many times that I could talk about my own stationery business without turning off the audience by over-self-promoting. And, so the communication became focused on the business of weddings.
At the time, not many people were talking and teaching on the business of weddings. (I should say: there were not nearly as many as there are now.) People were teaching how to plan a wedding, how to shoot a wedding, how to work on the creative aspects. And, very few were teaching HOW TO DO business-y things. That became the role of Sage Wedding Pros and for 7 years it has been our commitment. NO FLUFF. ALL SOLID. REAL BUSINESS.
Later in 2009, I partnered with Kelly. We had become fast friends when she had launched her wedding planning business in Seattle in 2005. (The dorky thing is that we used to get together to write our business plans. NO JOKE. I know that it’s cool now to write a business plan. BUT people were not meeting up for coffee to create a profit and loss projection for fun.) Because of our shared history (and love) with business planning, we launched The Simple Plan. We aimed to make business planning easy and simple, and emphasized how important this is to building a foundation to your business.
And, from The Simple Plan, the blog continued to evolve. We launched Thursday Therapy in 2012. We launched The People Plan in 2013. We launched Be Sage Conference in 2014. I stopped working with wedding clients in 2011 and continued the momentum I had built with business strategy consulting for wedding business owners, primarily in business planning and financial strategy consulting. And, Kelly continues to run a thriving wedding planning business in 3 locations. With a smaller role in the day-to-day event planning these days, she too works on business consulting projects with wedding pros, focused on business planning, human resources, and procedural systems implementation. What began as a blog is today a consulting service business for wedding and event businesses.
We are proud of all this. (Is that brag-y to admit?)
We are proud of the work we have done in the industry. We’ve stayed true to our commitment of giving people solid business training. We’ve placed an importance on business planning, financial strategy, meaningful marketing, and human resources… while showing people how to do these things for themselves. NO FLUFF. ALL SOLID. REAL BUSINESS. And, we’ve been friendly along the way. (I think we are most proud of this last one.)
People always ask us: “why the name ‘Sage’?” To be sage is to be wise. We hope we have filled your life with a little bit of wisdom in the last 7 years.