We’ve all heard the stories of *that* planner or *that* photographer who does only 3 events per year. Do they really exist? And, if so how do they do it? I’ve invited Jacin Fitzgerald – who is *that* event planner –  to speak at Be Sage on this very topic.

Jacin will be speaking on:

Less is More
How Scaling Back on Business Can Pay Off 

You will learn the following from Jacin:

  • strategies for transitioning from a high/medium volume of events to low volume
  • how to re-position your marketing strategy to make this transition
  • market re-education on pricing strategies
  • increasing client trust
  • how lower volume can ease operations, but also introduces new challenges/risks
  • how to say no (to the ‘old inquiries’) and feel OK with it
  • the impact on your personal life 

Learn more about Jacin:

Jacin (pronounced Jay-sin) started out in the events industry in 2003 assisting with weddings, corporate events and large-scale festivals for an oceanside venue in Newport, Rhode Island. From there she continued to orchestrate private and corporate events of all kinds, from nationwide regattas for Sailing World magazine, to strategic events for a marketing agency, to functions for a private school in Sydney, Australia, and went on to launch her own business in 2009.

Jacin’s zest for life and strong work ethic paired with her extensive work experience across the United States and abroad are ultimately the foundation that has built Jacin Fitzgerald Events into the seasoned wedding and event planning company that it is today. She is honored to be included in Martha Stewart Weddings and Brides’ elite lists of top wedding planners and is also proud to have her work published in Town & Country, Vogue, Harper’s Bazaar, The Knot, and several other print and online publications. All accolades aside though, she truly believes that life is too short not to chase your dreams, inspiration can be found everywhere, and true happiness is enjoyed most when shared with others. When not working, she can be found exploring the farmers market on Saturday mornings, traveling with her husband Pat, or spending quality time with her two Australian shepherds, Rhody and Blue.

Registration is now open for Be Sage Conference here: www.besageconference.com.
(Pssttt… we only have 40 more seats available.)