I’ve invited Brittny Drye, founder
If you are like many business leaders who recognize that the changes in society around equality and inclusiveness require brand evolution, you are eager to ensure that your company is aligned with this movement. It takes more than a few pictures and simply swapping out a word or two in your marketing materials, however, to demonstrate your commitment to serving the LGBTQ community.
Here are some things you can do immediately to promote equality in your wedding business.
Start With Your Job Postings
Aim your recruitment efforts at schools and programs that have diverse populations and participate in LGBTQ career fairs. Indicate in your job postings that diversity is a priority for your company and list any benefits such as health care for same-sex domestic partners, that you offer, as well as any LGBTQ+ rights organizations, which you actively support, or partner with.
However, you should never ask about a candidate’s sexual orientation or identity and never make gender or orientation assumptions.
Actively train your staff to be inclusive. The wedding industry as a whole is extremely heteronormative, and there are many terms and traditions like “bridal suite” and “his and hers” that reflect that. Educate your employees to use inclusive language naturally and to avoid making assumptions.
Advocate for Equality
You can also promote equality through your workplace by giving back to LGBTQ+ rights organizations. Not only will you make a difference, but you will also connect with your community and gain recognition as an equality-minded business.
Encourage your employees to donate time and energy to local LGBTQ centers, pride events, and annual galas. These businesses do tremendous work and rarely have event experts at the ready when they need time and talent, so your contributions will be greatly appreciated.
Promoting equality through your events business involves more than just advertising that you accept all types of couples as clients. It means educating yourself and others about the issues faced by the LGBTQ+ community, embracing equality-mindedness in everything you do, and choosing to give back actively. It is good work and more than worth the effort.