The longer you’ve been in the industry, the more change you’ve seen. When I started my stationery business in 2004, I only had 5 competitors in the Seattle area. These days, there are at least 50 wedding stationery businesses in this market. The competition is even more intense if you are a wedding planner or wedding photographer, where the barrier to entry is increasingly low. How do you continue to compete year-after-year as the market continues to flood with new businesses?

I’ve invited Brian Leahy, the highly sought-after wedding photographer, to Be Sage Conference so that he can share his strategies for getting beyond the pack of competition.

Brian Will Be Speaking On:
How to Compete in an Increasingly Saturated Market

When the barrier of entry into the wedding market has essentially dropped to zero and every day new “professionals” enter the space, it can seem increasingly difficult to stand out from the crowd. With the right business mentality, specific self-promotion techniques, and careful curation of new relationships, you can put yourself ahead of the competition to maintain a successful and profitable business.

You’ll Learn the Following from Brian:

  • Why Networking Trumps Social Media
  • How to Stand Out by Differentiating (and Diversifying your Portfolio)
  • How to Get Out of the Saturation by Selling Luxury
  • How Selling Higher Priced Services Expands Your Geography

Learn More About Brian:

Brian Leahy is a laid-back SoCal guy with an intense passion for people and travel. His philosophy is simple: every great photo starts with connection—a connection with people, their loved ones, their crazy friends, and the natural beauty of destination locations. His outgoing nature, relaxed style and knack for capturing fleeting candid moments has made him one of the most sought-after photographers in the US, both for local events and destination events around the world.

For Brian, photography is more than just the end result; it’s about the experience, too. His background in travel photography informs his style and technique, but his personality leads the rest. The best images come with trust and rapport as Brian becomes part of your group, blending in to find those special, candid moments.

Brian has been published in countless magazines and blogs, including: Martha Stewart Weddings, TheKnot, Inside Weddings, Grace Ormonde, People, etc. Brian is also a highly skilled and seasoned speaker and educator within the wedding and events world, having taught for TheKnot, Engage! Luxury Wedding Summit, and many more.

Registration is now open for Be Sage Conference here: www.besageconference.com.

(Pssttt… we only have 40 more seats available.)