A little birdie told me about JinJa Birkenbeuel and insisted that I needed to invite her to speak at Be Sage Conference. I began to dig into Birk Creative and listen to The Honest Field Guide Podcast and fell in love. I value JinJa’s perspective from outside of the wedding industry.

We can be incredibly insular, especially when it comes to marketing ideas. We think that we are competing against each other – other wedding businesses. In reality, we’re competing against BIG COMPANIES who have WAYYY more money that we do to advertise and market. We’re competing for attention and eyeballs with Fortune 500 companies who are distracting people from seeing our stuff on instagram, facebook, google.

I’ve invited JinJa to teach us strategies on how to improve our online visibility – and how to get those eyeballs on OUR content.

With over 20 years of professional experience in branding, podcasting, songwriting and marketing while maintaining her own creative practice, JinJa will dive into the importance of online branding and defining your unique value proposition, share recommendations for various social media platforms and address alternative methods of connecting with your audience and customers online.

JinJa will lead us in the following:

  • Learn how and why you should create highly visual, curated and storytelling content on platforms like Instagram
  • Discuss websites, SEO, location driven online solutions and online trends
  • Determine how to effectively engage with supporters via email and other methods like Podcasting for your business
  • Understand ways to effectively use YouTube for your practice
  • Develop strategies to avoid losing money on advertising tools
  • Learn how to define your unique proposition when you are up against others just like you

Learn more about JinJa:

JinJa Birkenbeuel is a Podcaster, Enterprise Brand Strategist, Idea Catalyst and Creative.

JinJa Birkenbeuel is a consummate entrepreneur and women’s business advocate dedicated to helping businesses win customers. A management consultant by trade, JinJa has successfully worked with Fortune 500 companies including Tesla, Google and AECOM on awareness and branding campaigns. She is credited as collaborating architect of Google’s Digital Coaches Program, Google’s international training initiative for underrepresented business owners.

A beacon for diverse voices in business, JinJa serves as a board member for DePaul University’s Coleman Entrepreneurship Center and Jewish-Black Business Alliance. She serves as an international advisor for woman-founded start ups PAX and LVLY. She is also an investor in the first Black woman-owned food company, Journey Foods. JinJa and other powerfully engaged women founded the first Women In Entrepreneurship Institute at DePaul University in 2019. In 2017, she was appointed to join the Chicago Mayoral Business Council with Mayor Rahm Emanuel and in 2019 was named to the National Small Business Association (NSBA) Leadership Council.

Currently, JinJa is enjoying 22 years as CEO of Birk Creative leading digital and social growth strategies for businesses. Birk Creative’s roster includes Camelot Illinois, CPASS Foundation, Zing Health, Chicago Transit Authority, Chicago Public Schools, Tena Clark and Google.

Her unique ability to spark fresh innovations for her customer’s brands through vibrant conversations and intimate engagements encouraged her to create and host The Honest Field Guide podcast with discussions dedicated to winning in business.

JinJa is a professional publisher and developer of printed and eBooks for authors, entrepreneurs, brands and institutions through her publishing company Birkdigital. She is also a composer, songwriter, artist and music publisher. Her music composition workshop Stomping Ground Studios creates original songs, jingles and sound effects. Visit http://www.utahcarol.com to hear more.

Registration is now open for Be Sage Conference here: http://www.besageconference.com/.