Today’s guest contribution is written by Meghan Ely of OFD Consulting. Meghan is the owner of wedding marketing and wedding PR firm OFD Consulting, which specializes in getting wedding professionals their brides. She is a highly sought after industry speaker and serves as a Public Relations adjunct professor for Virginia Commonwealth University, specializing in PW writing and brand promotion. She’ll be speaking this December 4-7 in Hilton Head at Be Sage Conference.
When it comes to getting featured, whether it’s guest writing on a blog, going on a podcast, or getting quoted in national articles, the biggest hurdle is always answering the question, do you have something to say?
The good news is that being in the events industry means you have one great story after another, thanks to the countless things that can happen at any given wedding. These stories can easily be translated into article ideas that the media will love getting, and audiences will love reading.
So how to get started? The very best thing you can do is to first consider the low hanging fruit. Keep a notebook with you, or set up an app like Evernote where you can keep track of interesting tidbits or circumstances that come up on any given weekend. Did you find that there were added complications at an event because of unforeseen dietary restrictions? Were there family dynamics that were challenging to deal with? Start with your personal experiences, and create an archive that you can draw from.
If you have staff or interns that work with you, ask them on a regular basis what kinds of things have stuck out to them. A weekly meeting is a great place to have those discussions. Are any of them getting married or recently married? What kinds of articles do they wish they had read that would have helped them with their own planning?
Do you keep up with the news? If not, this may be a great time to start. Using the hot topics of the day like celebrity gossip (will Prince Harry ever propose to Meghan Markle?) is a great way to get inspiration. Come up with a new perspective that’s all your own and think about how you can turn that into an article that’s relevant to couples who are planning their wedding. How can you help them?
The next step is to create a media list, so that you can effectively get your ideas out to the right people. First, you need to understand what message it is that you want to disseminate, then decide who your target audience is. From there, identify the channels that will reach that audience. The sky is the limit, whether you want to target big outlets, small or niche, it’s up to you. Once you know where you want to send your ideas, get to know the writers. Follow them on social media (yes, you can internet stock them a little bit), and become familiar with their content. The last thing you want is to put a bunch of effort into your pitch, only to discover that person isn’t covering anything close to your topic.
I’m looking forward to connecting these dots at Be Sage, and making you the ultimate matchmaker of your ideas!