Branding Case Study: Leslie Vega Design & Goldenberry Paper
From time to time we invite one of our Sage Branding Specialists to share some of their “before and after” design work with us. By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life.
I’m excited to share today’s branding case study with you! I worked with Brittany Warren, owner of Goldenberry Paper, about 2 years ago at the upstart of her business. (We did business planning together and I helped her put the bones of the business in place.) In the last year, Brittany partnered with one of our branding specialists, Leslie Vega, to put a face on her new company with some branding identity. What a beautiful representation of this stationery company! I love when stationers, who design for others each day, reach out to professionals for their own branding. (A surgeon wouldn’t operate on herself would she?!)
Here, Leslie shares her thoughts…
Before the redesign…
Brittany’s stationery work is gorgeous, so when she approached me about her brand re-design, I knew we could definitely polish up her image to match the style of her classic, southern inspired work. We knew we needed to go in a more classic, sophisticated direction with a softer presence and I was excited to make it happen for her.
The Company’s mission, values…
I believe branding is so much more than pretty fonts and lovely colors. So before starting the design process, we explored Brittany’s ideal client: Who she is, what her core values are and what’s important to her. Brittany’s client is the traditional bride with friendly southern roots who cares more about her guests’ experience than the current trends. She’s casual but carries herself with a sophisticated classic style.
Brittany’s design style is classic with a touch of modern but always has tradition in mind. And with this same value of tradition, she reverts to her southern roots to make sure each client is so pleased with their experience.
With these aesthetics in mind, I wanted to create a brand that reflected that casual simplicity with classic touches of tradition.
After the Redesign…
Brittany was such an ideal client. She knew what she was looking for but trusted me as her designer to run with the creative process. I was so pleased with the results of her brand. It embodies Brittany’s pretty, classic and southern style so beautifully.
Brittany shares her thoughts…
My experience with Leslie was fantastic! From the beginning, I envisioned a beautiful, crisp and clean brand for my business. After reviewing Leslie’s work, I knew she was the perfect fit for me. From my initial introductory email all the way to receiving the completed branding files, she was very responsive, thorough and easy to work with. Even though we never met in person, Leslie blew me away with how well she executed my vision for this re-brand. It’s a big decision and investment to consider hiring someone to do your branding, however, from my experience it was very much worth it!
Thanks for sharing with us, ladies!