This week, we’ve invited Kathy DalPra to share her wisdom about SEO, websites, and blogging with us.
The web is flooded with more wedding blogs than most of us would care to count. Brides are overwhelmed with options and, with so little time on their hands, they need to be selective about which ones they follow religiously and which ones to pass on. So how do you get your wedding blog to become the one they can’t live without?
Step 1: Know Your Bride Better Than They Know Themselves
No step is more critical than this one. Whether you’re ready to admit it or not, your services and offerings are not for everyone. In fact, that statement is true for all of us as business owners, not just you. The diversity of life makes it so!
Like attracts like. And your challenge is to figure out who that person is for you. There is a very specific type of bride that is effortlessly attracted to everything you say and do. Your work and your personality speak to them instantly. You are aligned in nearly every way.
Take the time to really explore who this “ideal” bride is. What inspires her? What does she believe in? What are her hobbies and past times? What topics does she have trouble pulling away from? What is she constantly pinning on Pinterest?
The better you know your perfect-match reader, the more affective your message, your posts and your wedding blog will be in attracting your ideal bride and pulling her attention away from all the competing blogs fighting for her time.
Step 2: Own Your Brilliance
Standing out requires a quiet confidence in the “one thing” that really makes you brilliant at what you do. Although your natural humility may cause you to shrink from claiming it, until you do, you will blend in with everyone else.
Know why couples come to you for your help, your services and your inspiration. Be clear what your personal “it factor” is and then infuse that into every single blog post you write.
It might be your witty personality, caring and comforting approach, unconventional design ideas, ability to capture the perfect moment or knack for picking the perfect party music for the couple. Whatever it is, milk it for all its worth. Try to incorporate your strengths into as much of your blog as possible and those who are attracted to that unique brilliance will gravitate toward you naturally.
Step 3: Be Consistently Remarkable
Of all the 3 steps, this one may be the most challenging because it requires time and creativity. To me, being “consistently remarkable” means 2 things: first, you must be consistent in your blogging efforts and, second, what you post should be exciting enough to earn the time of your reader.
First, a quick word on consistency. If you’re going to blog haphazardly whenever you have a free minute here or there, don’t bother blogging at all because it will just wind up being a time suck without the rewards. To build a bridal blog that attracts ideal visitors on a regular basis, you need to employ a routine and blog on a consistent, reliable schedule…even if it’s only twice a month at first. Just be consistent and train yourself into a habit.
Being remarkable requires you to step outside your comfort zone a bit so that you can produce content that is so epic it is impossible to ignore. Here are some specific ideas to help you improve the remarkability of your blog:
- Address the topics no one else is willing to discuss
- Consider what your ideal couple really cares about and give them more of what they’re looking for
- Ask yourself what you wish you knew when you were getting married
- Challenge yourself to create content that’s so valuable and helpful someone might actually be willing to pay for it – that’s a true test of worth!
- Think of how you can inspire your couples to be different and unique in their approach to their event
- Take a different perspective than others in your industry; challenge assumptions that may be outdated or incorrect
- Make a list of all the “a-ha” moments your past clients have had after working with you and turn each one of those into a different blog post
- Show the transformation of what you do, if applicable. Visual eye candy is, by far, the most powerful blog attractor in the wedding market.
What Are You Doing to Help Your Blog Stand Out?
I would love to hear some creative ideas on what you’re doing to differentiate your blog among the sea of options for brides. Tell me your unique approach in the comments below…
About the Author:
Kathy DalPra is a bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding professionals use their website to get more traffic, leads and inquiries so they can create a thriving wedding business in any economy. Learn how to turn curious visitors into paying brides™ on her website at http://brideappeal.com