Look at your sales pipeline* for the next 12 months. Are you comfortable with it?
I know that I can get trapped in my day-to-day activities without thinking of future cash inflow. However, if I don’t have any cash coming in for the month of July, I need to fix that. And, trying to fix it on July 1st isn’t going to help. I need to hustle now so that I don’t starve in July. The actions you take TODAY (and tomorrow and tomorrow and tomorrow) will incrementally add up to the sales you need.
5 Things You Can Do to Boost Sales Today:
1.) Email your wedding pro friends and share your availability with them.
This is one of my favorite ideas and no one ever does it! Send out a list of dates that you still have open for weddings and ask your wedding pro friends to keep you in mind for clients that may need your services. For example a planner may send an email that says:
“I’m available on July 21st and September 14th. If you have a client that needs wedding coordination, please let them know about me. A great client is the one that seems overwhelmed with the details and can’t manage to get all her “to dos” done.”
2.) Comment on wedding pros’ blogs, facebook pages, and twitter accounts.
When was the last time you had a comment party? A comment party is where you spend a couple hours visiting your friends and colleagues blogs (and facebook accounts)… and comment on their posts. Be a cheerleader! People love this and remember it. (I often meet many of you at workshops that read this here blog and I already know and remember you because of the comment love you share with me. You hold a special place in my heart!)
3.) Email past clients simply to say “hello!”
Listen – your past clients have friends and family who are getting married this year. If you aren’t reaching out to your favorite past clients from time to time, then you are missing the boat. Email them to simply say “Hey! I was just thinking about you! I’ve been wondering how you and Peter have been doing. Send me a line when you can.” That’s it. Simple. If you have something special to share with them (a blog post on home design that you know she will like, for example) then send that onto them. People like to be remembered.
4.) Network with people OUTSIDE the wedding industry(!)
This is a wasted opportunity that many people in the wedding industry aren’t taking advantage of. You can read all about strategies for networking outside of the wedding industry right here at this post of ours.
5.) Snail mail.
Snail mail is so rare. I only get bills. (Wah, wah, wah.) When I actually get something fun in the mail from a colleague (or a service provider), I am so excited and that person sits on my mind for a while. (They often sit on my fridge for a while too.) A wedding photographer friend of mine Barbie Hull always sends out fun and quirky postcards that aren’t so much about her business as they are about ME. (She doesn’t send them with a “look at me” approach… it’s more of a “I was thinking about you” approach.)
It’s all about being super visible… often, it’s the most visible person that gets the referral because they are the last person on someone’s mind. I may know 10 amazing photographers… but, I might refer the person that I just received an email from. They are the person that pops to mind first.
Can you share in a comment below what you do to boost sales quickly?
ALSO… review the post here that shares 10 quick ways to promote your business for more ideas.
* “Sales pipeline” is what I used to describe sales that you have contracted for the next 12 months. Take a look at the dollars you have coming in for the upcoming 12 months.