“Word of mouth” referrals are necessary to almost all small businesses in the wedding industry. In order to get wedding pros telling their clients (and each other) about your business, you have to promote to them. Promotion to wedding pros needs to be subtle with the emphasis on relationship-building. You’ll turn off your colleagues if you’re selling to them. Here are…
5 Ways to Promote Your Business to Colleagues:
1.) Send something FUN!
People like mail. People like gifts. It’s nice to be remembered. And – here’s the thing – when you think of your colleague and send them something, they in turn think of YOU. I’ll never forget Barbie Hull sending me a power bar (in super cute packaging) at the beginning of 2009 to help me power thru the new year.
2.) Do a creative giveaway.
Wedding pros like to compete. (Yep – I said it.) And – more so when it’s a fun little challenge to showcase their creativity. I love what Heidi Bartlett is doing over at the launch of The Love & Laughter Shop. She sent out a cute little card with confetti (see #1 above) and the recipients are encouraged to throw the confetti to celebrate love and laughter, and post the picture to Instagram or Twitter. A winner is being selected next week.
3.) Learn about THEM!
I’m always impressed when a wedding pro does their homework and/or is interested in learning more about my business. They want to bring ME business. I am more likely to refer someone who is making an effort to refer me.
4.) Talk about THEM!
Blog about your colleague. Link to them on social media. Repin their ideas. A great way to get noticed by colleagues is to be collaborative. People take interest in those that are kind. People take interest in people who are working to promote their business. (This goes hand in hand with #3.)
What are your thoughts? How do you get in front of your colleagues without being pushy? How do you build those relationships?