I don’t know about you but a lot of what I see in the wedding industry is a big blur of sameness. I know, I know… it’s all new to the client. Clients see their friends do rustic vintage or glam bling and they want the same. (And, it seems to happen in 3 year cycles.) But, we are also to blame from the SEA of SAMENESS. We all look to one another for inspiration. We are in this bubble. It’s called the wedding industry. We eat, sleep, breathe weddings. All we see is weddings. We are lacking perspective. We are failing to innovate because we live in this bubble.
There’s a BIG world out there…
Instead of looking within the wedding industry for inspiration, what about looking OUTSIDE of the industry?
Here are some thoughts:
- Trade the wedding magazines (and even fashion magazines) for books on interior design, contemporary art, and architecture.
- Trade the wedding blogs for blogs about graphic design and branding.
- Trade your wedding industry idols for idols in other industries: fashion icons, technology entrepreneurs, artistic innovators.
“I have a great idea but nobody is currently doing it.”
We often mistake not seeing something in the market for a lack of demand. We think that if something isn’t being done yet it’s because people don’t want it. On the contrary. If you’ve got a GREAT idea, and no one is doing it yet – RUN towards that idea. It’s the “ideas that aren’t being done yet” that can really set you apart.