On Monday, I reflected on posts from one year ago about competition.  When working with wedding businesses to better market themselves, I emphasize the importance of knowing what your competition does.  The most important reason for taking a look at your competition is so that you can better differentiate yourself.  AND – so that you can communicate (VERBALIZE) what makes your business different.  How good are you at explaining to others what makes your business different?

On the surface so many of our businesses may look similar to the consumer.  A photographer is a photographer, right?  WRONG.  We know that.  We just need to be better about verbalizing exactly what makes us different.  A lot of what makes one business different from another is the experience.  What experience do you bring to your clients?  How do you make their lives better with your product or service?  How do you add value to their wedding?

I encourage you to make a list of ‘talking points’ which emphasize what makes your business different from your competitors.  The better you are able to verbalize this, the better you’ll be able to sell yourself.  Practice verbalizing what makes your business different.  This is not only important in client meetings, but at networking events when meeting with colleagues.  If you want someone to get excited about your business and refer it to their clients, they’ll have to understand what makes your business different from anyone else’s.

If you want a little help in researching your competition, visit our posts from Monday.  And, download our free Competitive Marketing Analysis.