I love the varied posts from one year ago this week. We started the week reflecting on the thought of “arriving” (as in “I have arrived!”) No one “arrives”. Business is a journey of curvy roads with the end constantly moving. We also covered the concept of “business models”, the structure of your business that enables you to be profitable. We discussed what impedes our ability to be productive. And, we finished the week with a great interview with Trisha Dean.
I love the expression, “I have arrived!” Anyone who has uttered this phrase will surely tell you that they’ve said it tongue-in-cheek to describe reaching some proverbial pinnacle. It may appear to everyone else that they have “arrived” at the top. By golly! They have made it! But the person reaching this proverbial pinnacle will tell you that it’s a small milestone in the journey of business ownership. Guess what… no one ever “arrives”. The exciting thing about owning a business is that there is always another challenge around the corner.
A business model is essentially the structure of your business that determines whether or not your business is profitable. If you start a business selling factory widgets the business model will show the operational execution of producing, selling, and distributing these widgets. The business model will also include some financial analysis that examines cash flow and profitability.
In the wedding and events industries, we aren’t selling widgets. With the exception of a few fields (invitations, favors and so on) we are most likely offering a service. The business model is a lot simpler. (A flowchart wouldn’t get you too far.) Generally, I like to examine the financial aspects when examining a business model. Operational elements play a role, but often cash flow planning and profitability analysis will be the major factors in identifying the viability of your business model.
A few months ago, I decided to stop beating myself up about being unproductive. Being an investigative sort, I wanted to get to the root of this. Why would I have a few weeks of super-productive work and then have an “off” week? I was good about removing interruptions from my schedule, so that was not it. I’d been in business for a few years, so while fear may have affected me in the past, this was not the case here.
What I found were 2 factors that most affected my productivity: loneliness and tiredness…
Night owls unite! Before I met Trisha Dean at The Simple Plan in San Francisco, I met her online. We would tweet late night and email each other late night. She was always so friendly and inquisitive. And, when you’re up late like me, you just gravitate to others that share the love for the night. Our creativity is fueled by the moon. In real life, Trisha is just as sweet. She’s clever and creative, smart and sensible. Trisha, you’re good people!