OK… folks! I have a really big doozy of an announcement today… ready for this?
I am moving to Miami at the end of November. And, yes, I’m taking my business… oh yeah, and my 2-year old daughter and husband too. My husband works in sales and marketing, largely with the East coast and Latin America… hence, the move to Miami. I am really looking forward to this new adventure ahead of us, and wanted to make sure I conveyed my plans for mmm…paper and Sage Wedding Pros to you:
So… what does this all mean?!
Plans for mmm… paper
Well, fortunately invitation design can be done from anywhere. And, I’ve managed to do invites long-distance with a number of clients over the last several years. So, I know that I will continue to service the west coast with mmm… paper.
And, then there is the whole “Miami market”! YOWZA! What is that like? I have done a little research and know that it will present some humogous ginormous differences from Seattle. Who will my target market be? How will I market my brand? I have defined my niche (hand-crafted invitations) but how will that work in Miami? This I do know: I will be doing a helluva lot of market research and market strategy over the next few months.
I think it will also push my business in a direction that it needs to go: much broader national reach. I’ve slowly been going there, by working with people long-distance through-out the west coast. But, there are some jumps I need to make to really reach that national level. This move will certainly push me in that direction and I’m excited about what is in store for the future of mmm…paper.
Plans for Sage Wedding Pros
Sage Wedding Pros will continue to provide education and resources. Wheeeewwww… this one is easy! There’ll be no transitioning of anything here. We’ve managed to reach an international audience and appreciate everyone’s support. We continue committed to building sustainable businesses in the wedding industry. And, I will continue to post daily to our blog so no interruptions there – in fact, I have already slotted out posts for all of November since we’ll be moving and settling in.
Plans for adventure
I’m an adventurer so I welcome changes in all their scary uncertainty. My invitation business will take on a new direction. And, I LOVE this! It excites me. Of course, I will certainly miss my favorite wedding professional friends in Seattle, yet I also look forward to meeting some awesome new vendors in Miami!
So… there’s the news that’s fit for print! Thanks in advance for your support – and be sure to follow my adventures via the blog and Twitter!